
AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from…

India is undergoing a remarkable digital transformation, positioning itself as a global leader in digital governance and artificial intelligence. Through a strategic policy framework and substantial investments in digital public infrastructure (DPI).

The Special Intensive Revision (SIR) of electoral rolls represents one of the most extensive voter verification initiatives in democratic history, encompassing 51 crore electors across 12 states and union territories. Phase-II of this politically significant exercise commenced on November 4, 2025, with over 5.3 lakh Booth Level Officers (BLOs) undertaking door-to-door verification until December 4, 2025.