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Data and the Election in India

Can Data Predict Elections? Inside ICPRโ€™s Forecasting Models

October 6, 2025

Sapan Gupta

Digital Age, Election, Public Data

Introduction Every election season, analysts, anchors, and citizens ask the same question: โ€œWho will win?โ€ For decades, this question was answered through experience, intuition, and anecdotal ground reports. But in the last decade, Indiaโ€™s electoral landscape has become too complex, diverse, and dynamic for guesswork alone. From Bihar to Bengal, from Gujarat to Goa, a… Read full report


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Sapan Gupta

Founder & Director

Indian Council for Politics and Research

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Indian Council for Politics and Research

Evidence-led political strategy, election intelligence and research across India – policy impact, voter analytics, and ethical AI-driven insights for democratic processes.

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  • HomeICPR provides AI-driven election forecasting, voter analytics and campaign automation to help political organisations make data-led decisions.
  • About UsLearn about ICPRโ€™s mission, team and approach โ€” blending political research, AI, and field experience to support democratic decision-making in India.
  • ServicesICPR offers political consulting services: campaign strategy, voter segmentation, sentiment testing, field operations support, and AI-driven analytics.
  • Our ProjectsExplore ICPRโ€™s projects: election dashboards, multilingual NLP, campaign automation tools, and research initiatives that power data-driven politics.
  • AI ElectionsICPRโ€™s AI solutions for elections: forecasting models, voter segmentation, sentiment analysis and campaign automation to improve electoral outcomes.
  • ContactContact ICPR for political consulting, election strategy or partnership opportunities. Phone: +91-8826605144 | Email: director@icprindia.com

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  • Political ConsultingICPR offers political consulting services: campaign strategy, voter segmentation, sentiment testing, field operations support, and AI-driven analytics.
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