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AI election strategy India, AI election strategy, data‑driven campaigning, AI in Indian elections, AI‑powered political consulting India

How AI is Redefining Election Strategy in India

February 19, 2026

Sapan Gupta

Campaign Innovation, Digital Age, Election Commission, Election Management, Electoral Reforms, Indian Elections, Political Technology

AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from Read full report


Recent Reports

  • How AI is Redefining Election Strategy in India

    How AI is Redefining Election Strategy in India

    AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI…

    Read Full Report →

  • Money, Power & Political Protection: How Defence Negligence Survives When Accountability Is Weak

    Money, Power & Political Protection: How Defence Negligence Survives When Accountability Is Weak

    India’s defence system combines some of the world’s highest peacetime defence allocations. Recurring audit findings on delays, cost overruns, quality lapses, and incomplete offset obligations in key procurement and production programmes. The documented costs of…

    Read Full Report →

  • When Warnings Were Ignored: Crash Files, Classified Reports, and the Machinery of Cover-Up

    When Warnings Were Ignored: Crash Files, Classified Reports, and the Machinery of Cover-Up

    India’s defence sector generates extensive documentation in the form of audit reports by the Comptroller and Auditor General (CAG), defence ministry annual reports, and parliamentary committee proceedings.

    Read Full Report →

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Sapan Gupta

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Indian Council for Politics and Research

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Indian Council for Politics and Research

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  • Our ProjectsExplore ICPR’s projects: election dashboards, multilingual NLP, campaign automation tools, and research initiatives that power data-driven politics.
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