
Artificial Intelligence has fundamentally transformed India’s political campaigning landscape, creating a projected $50-60 million market that continues to expand rapidly amid deepening digital penetration. The 2024 general elections marked the definitive inflection point where AI evolved from experimental tool to campaign essential.

The Special Intensive Revision (SIR) of electoral rolls represents one of the most extensive voter verification initiatives in democratic history, encompassing 51 crore electors across 12 states and union territories. Phase-II of this politically significant exercise commenced on November 4, 2025, with over 5.3 lakh Booth Level Officers (BLOs) undertaking door-to-door verification until December 4, 2025.