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AI election strategy India, AI election strategy, data‑driven campaigning, AI in Indian elections, AI‑powered political consulting India

How AI is Redefining Election Strategy in India

February 19, 2026

Sapan Gupta

Campaign Innovation, Digital Age, Election Commission, Election Management, Electoral Reforms, Indian Elections, Political Technology

AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from Read full report


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Indian Council for Politics and Research

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Indian Council for Politics and Research

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  • HomeICPR provides AI-driven election forecasting, voter analytics and campaign automation to help political organisations make data-led decisions.
  • About UsLearn about ICPR’s mission, team and approach — blending political research, AI, and field experience to support democratic decision-making in India.
  • ServicesICPR offers political consulting services: campaign strategy, voter segmentation, sentiment testing, field operations support, and AI-driven analytics.
  • Our ProjectsExplore ICPR’s projects: election dashboards, multilingual NLP, campaign automation tools, and research initiatives that power data-driven politics.
  • AI ElectionsICPR’s AI solutions for elections: forecasting models, voter segmentation, sentiment analysis and campaign automation to improve electoral outcomes.
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