Research & Reports
Data-driven insights and analysis shaping India’s political discourse
AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from Read full report
Recent Reports
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Can Data Predict Elections? Inside ICPR’s Forecasting Models
Introduction Every election season, analysts, anchors, and citizens ask the same question: “Who will win?” For decades, this question was answered through experience, intuition, and anecdotal ground reports. But in the last decade, India’s electoral…
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Data and Democracy: How Analytics Is Changing Bihar’s Campaign Playbook
In Bihar, elections are more than contests for votes—they are tests of social structures, caste coalitions, and citizen aspirations. But as we move into 2025, the playbook of Bihar’s political campaigns is undergoing a radical…
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Bihar 2025: Narrative Wars, Voter Voices & Data Trust
Each election is shaped by stories people believe—about development, identity, dignity. In Bihar 2025, those stories face new pressure: from data, technology, and hyper-local demands. As caste calculations give way to youth aspirations, women’s voices,…
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“Democracy Strengthened Through Intelligence”
Sapan Gupta
Founder & Director
Indian Council for Politics and Research
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