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AI election strategy India, AI election strategy, data‑driven campaigning, AI in Indian elections, AI‑powered political consulting India

How AI is Redefining Election Strategy in India

February 19, 2026

Sapan Gupta

Campaign Innovation, Digital Age, Election Commission, Election Management, Electoral Reforms, Indian Elections, Political Technology

AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from Read full report


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Sapan Gupta

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Indian Council for Politics and Research

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Indian Council for Politics and Research

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