Research & Reports
Data-driven insights and analysis shaping India’s political discourse

AI is quietly powering a ₹5,000–6,000 Cr market for data‑driven campaigning in India. From predictive booth‑level models and micro‑targeted content to multilingual deepfake avatars and real‑time sentiment dashboards. 1. From intuition to intelligence: why AI now dominates Indian campaign strategy India’s 2024 general election and subsequent state contests marked a structural break. AI moved from Read full report
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“Democracy Strengthened Through Intelligence”

Sapan Gupta
Founder & Director
Indian Council for Politics and Research
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