In Bihar, elections are more than contests for votesโthey are tests of social structures, caste coalitions, and citizen aspirations. But as we move into 2025, the playbook of Biharโs political campaigns is undergoing a radical shift. The once intuitive world of electoral politics is being rewritten by **data analytics, machine learning, and micro-targeting**.
Elections are one of the few moments when citizens across social classes, languages, and ideologies come together for a common act: voting. The ballot box is supposed to symbolize equalityโevery individual has one vote, and every vote counts the same. Yet, behind this symbolism lies a complex web of processes: maintaining accurate voter rolls, ensuring…