In Bihar, elections are more than contests for votesโthey are tests of social structures, caste coalitions, and citizen aspirations. But as we move into 2025, the playbook of Biharโs political campaigns is undergoing a radical shift. The once intuitive world of electoral politics is being rewritten by **data analytics, machine learning, and micro-targeting**.
Bihar, one of India’s most populous states with over 120 million residents, has long been a crucible of Indian politics. Its elections reflect the intricate interplay of caste, regionalism, development aspirations, and national alliances. The state’s Legislative Assembly consists of 243 seats, with elections typically held every five years. Bihar’s political landscape is dominated by…