In Bihar, elections are more than contests for votesโthey are tests of social structures, caste coalitions, and citizen aspirations. But as we move into 2025, the playbook of Biharโs political campaigns is undergoing a radical shift. The once intuitive world of electoral politics is being rewritten by **data analytics, machine learning, and micro-targeting**.
Each election is shaped by stories people believeโabout development, identity, dignity. In Bihar 2025, those stories face new pressure: from data, technology, and hyper-local demands. As caste calculations give way to youth aspirations, womenโs voices, and suspicion over freebies, the party that controls the narrative gains the edge.